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Ezine Marketing Information
Saturday January 14, 2006
I can't stress this enough. Don't use free Autoresponders or mailing lists! These services can go down at anytime and are not professional looking at all.
Plus they also get used for spamming and are abused badly.
I use Aweber.com and never had any problems at all. They offer all
mrlee
| | Posted by mrlee at 9:06 AM - | |
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Autoresponder
I can't stress this enough. Don't use free Autoresponders or mailing lists! These services can go down at anytime and are not professional looking at all.
Plus they also get used for spamming and are abused badly.
I use Aweber.com and never had any problems at all. They offer all I need.
List Building Secret #13 - Use Free Forum Posting
This is a great way to get not only more subscribers for your newsletter but recognized as an expert in your field. By posting helpful suggestions in forums in your market, you will get a lot of good attention.
I'm not going to get into a whole lot about this subject as it's pretty easy to get started.
1) Find forums in your niche
2) Read some of the back posts and see whos the boss, who posts good content and what the rules are
3) Start posting with informative information and include your little newsletter byline at the end of your post or in your signature file
What most people have a problem with is not writing good posts, but finding the forums to post in.
Now that work is done for you. Just enter the topic your newsletter is on into the website address below and you will find all the forums you could possibly want on those subjects.
http://www.link-advantage.com/search/
List Building Secret #14 - Trade Ads With Other Publishers
This is a simple method of generating new subscribers instantly. Basically, you place an ad for other publishers newsletters in your newsletter and they do the same for you in return.
It's not something I'm a huge fan of, but it does work. But there are a few tips you should know.
MrLee
| | Posted by mrlee at 8:57 AM - | |
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Friday January 13, 2006
Sometimes people are hesitant to give any sort of information away over the Internet, especially there email addresses even if what you are offering is free, due to spam.
But if you allow people to read your back issues without having to signup for your newsletter, this will show them what type of content you do write and will make them want to join.
You would think having your newsletter issues archived would cut back on subscribers wanting to subscribe because they can get it without giving their email address away, but this is not true.
What you do is tell them on the website that newsletter subscribers get each issue 2 weeks before non subscribers.
mrlee
| | Posted by mrlee at 9:05 PM - | |
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Doing audio interviews with experts in your field also is a great idea to get more subscribers. I'm not going to get into how to create audio products as that's a whole other book, but interviewing experts over the phone and recording it on mp3 will get your newsletter splashed all over the Internet, especially in fields other then Internet marketing where people don't expect to get this much quality information for free
When you take marketing tactics from the Internet marketing field and apply them into other niche markets where they have never been seen before, you will get noticed more. Everything has been done in the Internet marketing field, we are all immune to even the most brilliant marketing tactics as we see them almost everyday, but other niche markets eat these things up.
Creating audio interviews isn't hard at all equipment wise and finding experts to interview is a piece of cake.
Do you know how I find experts in any field almost instantly?
Well most FAQ pages at FAQS.Org/faq/ have who its written by and an email address for them. These guys are obviously knowledgeable in their fields, and they would make great experts to interview.
Tell them you want to interview them because you've read information they've written and it was great and you think your subscribers would appreciate the information.
Most will do this without charging you a cent if you are outside the marketing field, they will just get a thrill out of being interviewed.
Once you have these interviews, tell all the publishers you've been in contact with recently that you have this great set of mp3's just completed and you want to offer them for free to their lists.
Setup a section on your website with the download link to these mp3's and also put a subscribe form near them for your newsletter and you will be surprised how many people will sign up AFTER they listen to your mp3s.
Don't make is so these people have to sign up for your newsletter before they get the mp3s. mrlee
| | Posted by mrlee at 9:02 PM - | |
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This is something I've seen a lot of lately. People using direct sales letters to get new subscribers for their newsletter. They are actually creating a sales letter like they would for a product they are selling, and at the end of it, instead of an order button, they have a subscribe here button.
You wouldn't even know by reading the sales letter that its not for a product until the very end.
This gives people the WOW factor. You make your newsletter sound so valuable that when they find out it's free, they go "WOW, I can't believe they are giving all this information away for free".
This is pure marketing at it's best, and it's exciting. Marketing is meant to be exciting, just like life. mrlee
| | Posted by mrlee at 8:58 PM - | |
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