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Ezine Marketing Information
Archive for 200601 ( return to current blog )
Saturday January 21, 2006
Ezines
These are small ads, usually four or five lines long that go out in the ezine itself. They don't work anywhere as well as solo ads, but they are cheap as chips. The secret here again is to write a very compelling headline.
The best way to use classified ads (the best way to use any advertising on the Internet) is to send them straight to your opt-in mailing list from the ad, where you might be promoting a free course via autoresponder all about your product. Once you have their email address, you can contact them over and over again until they buy or unsubscribe.
This is by far the best method of advertising with classified ads.
MRLEE
| | Posted by mrlee at 5:24 PM - | |
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The best ezine directories are paid for and they are:
Topezineads.com and Directoryofezines.com
Here are some free ones:
MRLEE
| | Posted by mrlee at 5:22 PM - | |
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When ever I advertise with ezines it's usually solely with Solo Ads. These are ads that are sent out by themselves, unlike classified and other ads that go out in the ezine itself.
This ad will go out by itself, so it needs to be a fairly good length. While some people say shorter ads work better for the simple fact the reader has less to read, in reality, a very well written longer solo ad will pull much much better.
There are usually word and length limits to these ads so when you are creating them, it might be good to check around at what the normal length of a solo ad is in your industry.
You might even check out the posting guidelines for other ezines so you can know exactly how long they like their solo ads.
The best bet to make a compelling solo ad is to work really hard on the headline. If you can write a very compelling headline for your ad, the rest of the ad should follow.
MRLEE
| | Posted by mrlee at 5:21 PM - | |
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Simple enough. Get a group of publishers together and tell them you want to send new subscribers of your ezine to a page that recommends signing up for their ezine and that they do the same.
You see it all the time. You subscribe to an ezine you see on a website and once you subscribe you are taken to another page that recommends other peoples newsletters that you should join. This is pretty much a localized version of co-registration, but it costs you nothing.
Mr.Lee
| | Posted by mrlee at 5:20 PM - | |
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Thursday January 19, 2006
FREE TOP 10 Tips For Running A Profitable Money Making Business Web Site
1.targeted audience on your business web site . Example: "Welcome Internet Marketers". If you have more than one, address them all.
2. Make sure your content and graphics are relevant to your web site's theme. You wouldn't want to use a bird graphic on a business web site think about. your customer looking for one thing and you feed him something different no way give your loyal customer what he or she is looking for and you will gain trust with your loyal customer 3. Alert visitors by email when you add new content to your web site. This will remind people to revisit your web site.also there will tell their friends to visit your website
3. Alert visitors by email when you add new content
4. Offer a way for visitors to contact you on each web page. List your email address, fax number and phone number.
5. Give people the option of viewing your web site offline. Offer it by autoresponder or printer friendly version.
6. Make sure a least 50% of your content is original. The other option is to offer something else original other than content, like software or an online utility.
7. Offer your visitors incentives for revisiting your web site. You could give them new content, ebooks, software, ezine, etc.
8. Publish a FAQs for your business, product and web site. They could have questions about multiple parts of your business.
9. Make sure all links on the navigational bar are clickable. If people can't get to where they want to go, they will leave.
10. Organize you web site in logical and profitable sequence. You don't want to give a freebie before they learn about the product(s) you're selling. ----
10 Killer Ways To Make Your Ad Sell
1. Use plenty of examples in your ad copy. This will allow your whole target audience to understand your pitch completely.
2. Gain extra credibility by using terms your readers may not understand, but can follow by explaining them in simple terms. This will show you're an expert.
3. Reveal how excited you are about the product. You could use words or a picture of yourself looking very excited.
4. Tell your target audience you were in their current position. Next, tell them how your product pulled you out of that position.
5. Challenge your readers at the end of your ad. Make a bet with them; if your product doesn't solve their problem, offer them a free product in return.
6. Get your audience involved in your ad by asking them questions. They'll automatically want to answer the questions in their mind.
7. Introduce yourself in your ad copy. Haven't you ever read an ad copy and wondered half way through it who is selling the product? It's a big turn off.
8. Start your ad with a story. It draws people right into your ad and they forget they're being sold to. You could start with "Once upon a time..."
9. Use less than five points in your ad copy. If you start revealing too many topics, your readers might get confused and quit reading.
10. Make your target audience's experience reading your ad positive. You could educate them or tell a joke to make them laugh. ----
- - -c) 2004 Mr.Lee
| | Posted by mrlee at 11:29 PM - | |
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