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Ezine Marketing Information

Archive for 200601     ( return to current blog )


 List Building Secret # 20 - Use Classified Advertising In
 

Ezines

These are small ads, usually four or five lines long that go out in the ezine itself. They don't work anywhere as well as solo ads, but they are cheap as chips. The secret here again is to write a very compelling headline.

The best way to use classified ads (the best way to use any advertising on the Internet) is to send them straight to your opt-in mailing list from the ad, where you might be promoting a free course via autoresponder all about your product. Once you have their email address, you can contact them over and over again until they buy or unsubscribe.

This is by far the best method of advertising with classified ads.

MRLEE
Posted by mrlee at 5:24 PM - No Comments   Add a Comment  
 
 List Building Secret #19 - Submit To Ezine Directories
 

The best ezine directories are paid for and they are:

Topezineads.com and Directoryofezines.com

Here are some free ones:

















































MRLEE
Posted by mrlee at 5:22 PM - No Comments   Add a Comment  
 
 List Building Secret #18 - Buy Ezine Solo Ads
 

When ever I advertise with ezines it's usually solely with Solo Ads. These are ads that are sent out by themselves, unlike classified and other ads that go out in the ezine itself.

This ad will go out by itself, so it needs to be a fairly good length. While some people say shorter ads work better for the simple fact the reader has less to read, in reality, a very well written longer solo ad will pull much much better.

There are usually word and length limits to these ads so when you are creating them, it might be good to check around at what the normal length of a solo ad is in your industry.

You might even check out the posting guidelines for other ezines so you can know exactly how long they like their solo ads.

The best bet to make a compelling solo ad is to work really hard on the headline. If you can write a very compelling headline for your ad, the rest of the ad should follow.

MRLEE
Posted by mrlee at 5:21 PM - No Comments   Add a Comment  
 
 List Building Secret #17 - Thank You For Subscribing
 

Simple enough. Get a group of publishers together and tell them you want to send new subscribers of your ezine to a page that recommends signing up for their ezine and that they do the same.

You see it all the time. You subscribe to an ezine you see on a website and once you subscribe you are taken to another page that recommends other peoples newsletters that you should join.

This is pretty much a localized version of co-registration, but it costs you nothing.

Mr.Lee
Posted by mrlee at 5:20 PM - No Comments   Add a Comment  
 

 FREE TOP 10 Tips
 

FREE TOP 10 Tips For Running A Profitable Money Making Business Web Site

1.targeted audience on your business web site
. Example: "Welcome Internet Marketers". If
you have more than one, address them all.

2. Make sure your content and graphics are relevant
to your web site's theme. You wouldn't want to use
a bird graphic on a business web site think about.
your customer looking for one thing and you feed him
something different no way give your loyal customer
what he or she is looking for and you will gain trust
with your loyal customer 3. Alert visitors by email when you add new content
to your web site. This will remind people to revisit
your web site.also there will tell their friends
to visit your website

3. Alert visitors by email when you add new content

4. Offer a way for visitors to contact you on each
web page. List your email address, fax number and
phone number.

5. Give people the option of viewing your web site
offline. Offer it by autoresponder or printer friendly
version.

6. Make sure a least 50% of your content is original.
The other option is to offer something else original
other than content, like software or an online utility.

7. Offer your visitors incentives for revisiting your
web site. You could give them new content, ebooks,
software, ezine, etc.

8. Publish a FAQs for your business, product and
web site. They could have questions about multiple
parts of your business.

9. Make sure all links on the navigational bar are
clickable. If people can't get to where they want to
go, they will leave.

10. Organize you web site in logical and profitable
sequence. You don't want to give a freebie before they
learn about the product(s) you're selling.
----


10 Killer Ways To Make Your Ad Sell

1. Use plenty of examples in your ad copy. This will
allow your whole target audience to understand your
pitch completely.

2. Gain extra credibility by using terms your readers
may not understand, but can follow by explaining them
in simple terms. This will show you're an expert.

3. Reveal how excited you are about the product. You
could use words or a picture of yourself looking very
excited.

4. Tell your target audience you were in their current
position. Next, tell them how your product pulled you
out of that position.

5. Challenge your readers at the end of your ad.
Make a bet with them; if your product doesn't solve
their problem, offer them a free product in return.

6. Get your audience involved in your ad by asking
them questions. They'll automatically want to answer
the questions in their mind.

7. Introduce yourself in your ad copy. Haven't you
ever read an ad copy and wondered half way through it
who is selling the product? It's a big turn off.

8. Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
You could start with "Once upon a time..."

9. Use less than five points in your ad copy. If you
start revealing too many topics, your readers might
get confused and quit reading.

10. Make your target audience's experience reading
your ad positive. You could educate them or tell a
joke to make them laugh.
----

- - -c) 2004 Mr.Lee

Posted by mrlee at 11:29 PM - No Comments   Add a Comment  
 
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